Making waves to help UK businesses save 2.9 billion litres of water

Media release date: 27 July 2023

National water retailer Wave has helped its customers save 2.9 billion litres of water and offset 200 tonnes of carbon in the last year.

With Wave’s support, a number of businesses have seen a significant reduction in their water usage, along with their costs. Since partnering with Wave, Northumberland County Council have achieved significant savings, including a £39,000 saving at just one school, that would have otherwise been lost to water leakage. The National Trust, whose 700 sites are also serviced by Wave, have seen their annual water bill decrease by 13%, despite new sites being added to their portfolio.

With the UK’s predicted water shortage and businesses currently responsible for over a third of the UK’s water usage, Wave is passionate about minimising water waste through education and increasing awareness amongst its customers.

The sustainable savings follow the inception of Wave’s 2022/23 Social and Sustainability Promise. This pledge is an expression of Wave’s CSR goals, which focus on the social and environmental wellbeing of Wave, its people, planet, customers and community.

Wave has always placed a strong focus on its CSR activity and recognises its responsibility to respond to the current climate emergency and safeguard this for future generations through its sustainability commitments.

Tony March, Director of Public Sector and Industrial Customers at Wave, said: “As well as minimising the environmental impact of our own operations, our ambition is to influence, inspire and support our customers and employees to preserve the natural world around them.”

In addition to the natural resources saved, Wave has also given 427 hours of volunteering to beach cleans, habitat building and supporting local charities in addition to planting 320 trees, to support local communities and sustainability efforts.

Lucy Darch, CEO of Wave, said: “From its formation in 2017, I always wanted Wave to act, do and be different. To be focussed not just on standard business drivers such as making profit, but to also drive positive change within the industry and the wider communities in which our customers and employees live.

“The world we live in is changing and we’re facing ever increasing pressures and demands, and now more than ever I believe businesses need to stand up and be counted. Whether that’s responding to the climate emergency, helping to build a fairer society or simply safeguarding the mental and emotional wellbeing of employees and their loved ones.

“The last year has been incredibly significant for Wave and I’m extremely proud of being able to introduce our Social and Sustainability Promise. The Promise outlines Wave’s ambition and commitment towards making a positive difference to our society and the environment, whilst aligning to key UN Sustainability Goals.”

Wave’s Social and Sustainability promise is well aligned with their Not a Drop to Waste campaign that was launched in 2022, to raise awareness of the need to reduce business water consumption.